{"title":"Straightened hair care","description":"\u003cp\u003eStraightened or relaxed hair is usually damaged. Keratin is the strengthening protein that repairs and protects the scales of sensitized or brittle hair. Our So Liss range, formulated with keratin, has been specially designed to repair and strengthen straightened or relaxed hair.\u003c\/p\u003e\n\n\u003cp\u003e It includes a restorative shampoo, a keratin treatment for deep repair, and a perfect spray to use before blow-drying to protect hair from external heat.\u003c\/p\u003e\n\n\u003c!----\u003e","products":[{"product_id":"pure-shampoo-shampoing-purifiant","title":"Detoxifying shampoo","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eIt's time for your hair to breathe! Product build-up tends to suffocate and weigh down hair and scalp. PURE SHAMPOO cleanses without drying it out and removes all the impurities and product build-up that builds up over the weeks. The exclusive complexes it contains balance and cleanse the scalp.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"250ml","offers":[{"title":"Default Title","offer_id":44048000418083,"sku":"","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/Shampoing_d_toxifiant.png?v=1786523492"},{"product_id":"deep-care-mask-masque-nutrition-intense","title":"Nourishing hair mask","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eDEEP CARE MASK, enriched with ABYSSINIA, ARGAN, MANGO and BAOBAB Oils, is the deep mask that brings life back to the driest hair. Its rich and creamy texture brings nutrition and softness to the fiber.\u003c\/span\u003e\u003c\/p\u003e","brand":"250ml","offers":[{"title":"Default Title","offer_id":44048010117411,"sku":"","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/Masque_nutrition_intense.png?v=1786461066"},{"product_id":"double-care-mix-traitement-reparateur","title":"Keratin treatment","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStraightened or relaxed hair tends to become fragile. DOUBLE CARE MIX is the miracle two-phase treatment. Enriched with KERATIN, RED ALGAE, AND STEM CELLS, it strengthens, nourishes and protects the hair fiber. With its 25 benefits, it strengthens, nourishes and protects the hair fiber. Easier to discipline, the hair immediately becomes stronger and more supple.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"2 x 125ml","offers":[{"title":"Default Title","offer_id":44048014147875,"sku":"","price":30.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/traitement_cheveux_frises_defrises_keratine_r_paration.png?v=1738164731"},{"product_id":"milk-shampoo-shampoing-reparateur","title":"Keratin Repair Shampoo","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStraightened hair tends to become fragile, which is why they need a suitable shampoo. Enriched with keratin known for its restorative properties, MILK SHAMPOO gently washes the hair while providing proteins that strengthen the hair fiber and make it silky and sublime.\u003c\/span\u003e","brand":"250ml","offers":[{"title":"Default Title","offer_id":44048028827939,"sku":"","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/shampoing-reparateur-niwel-beauty-250mll.png?v=1786460885"},{"product_id":"oil-miracle-bain-dhuiles-nourrissant","title":"Nourishing hair oil","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOIL MIRACLE is the nourishing oil bath for dry hair. Its VITAMIN E and its COENZYME Q, known to activate hair growth, boost the scalp!\u003c\/span\u003e","brand":"125ml","offers":[{"title":"Default Title","offer_id":44048033186083,"sku":"","price":23.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/Huile_miraculeuse.png?v=1786461260"},{"product_id":"perfect-spray-leave-in-thermoprotecteur","title":"Thermoprotective Spray","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStraightened or relaxed hair tends to become fragile. The KERATIN and X-PH contained in the leave in PERFECT SPRAY, a powerful heat protector, are known to allow smoothing with perfect finishes while protecting the hair fiber from heat and external aggressions. Its soft and light formula helps neutralize frizz and discipline hair without weighing it down.\u003c\/span\u003e\u003c\/p\u003e","brand":"200ml","offers":[{"title":"Default Title","offer_id":44048041247011,"sku":"","price":17.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/perfect_spray_thermoprotecteur.png?v=1786460641"},{"product_id":"routine-cheveux-lisses-defrises","title":"ROUTINE FOR STRAIGHTENED \u0026amp; STRAIGHTENED HAIR","description":"\u003cdiv style=\"text-align: center; font-size: 24px; font-weight: 400;\"\u003e For straightened and relaxed hair\u003c\/div\u003e\n\n\u003ch3 style=\"text-align: center;\"\u003e A range enriched with Keratin for reinforced, repaired and protected fiber after straightening or smoothing.\u003c\/h3\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e In this routine dedicated to relaxed and straightened hair, you will find:\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cul\u003e\n\n\u003cli style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/products\/milk-shampoo-shampoing-reparateur\" title=\"Keratin Repair Shampoo\"\u003eThe restorative shampoo\u003c\/a\u003e washes and strengthens the hair fiber - 250ml\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/products\/double-care-mix-traitement-reparateur\"\u003eThe two-phase repair treatment\u003c\/a\u003e strengthens the fiber in depth - 2x125ml\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/products\/perfect-spray-leave-in-thermoprotecteur\"\u003eThe thermoprotective leave-in\u003c\/a\u003e protects against heat, sheaths the fiber and offers a long-lasting anti-frizz effect - 200ml\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"3","offers":[{"title":"Default Title","offer_id":47319660298571,"sku":"","price":57.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/Routine_reparatrice_keratine.webp?v=1742806600"},{"product_id":"mini-format-oil-miracle-bain-dhuiles-nourrissant","title":"OIL MIRACLE - NOURISHING OIL BATH","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOIL MIRACLE is the nourishing oil bath for dry hair. Its VITAMIN E and its COENZYME Q, known to activate hair growth, boost the scalp!\u003c\/span\u003e","brand":"50ml","offers":[{"title":"Default Title","offer_id":47788682641739,"sku":null,"price":14.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/huile_miracle_format_voyage.png?v=1782918707"},{"product_id":"rituel-reparateur-keratine","title":"RITUEL RÉPARATEUR KÉRATINE","description":"\u003ch2 style=\"text-align: left;\"\u003eLe rituel essentiel pour réparer et renforcer vos cheveux grâce à la kératine.\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan\u003ePour bien commencer la rentrée et retrouver une chevelure forte et brillance, Niwel Beauty a développé LE rituel pour nettoyer en douceur, réparer en profondeur et protéger durablement ! \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eNos formules sont \u003cstrong\u003esans sulfate, sans parabène, sans silicone et sans phénoxyéthanol\u003c\/strong\u003e, pour respecter et sublimer toutes les textures.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan\u003eÉTAPE 1 : Le Shampoing réparateur,\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan\u003eÉTAPE 2:  Le Masque nutrition intense,\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan\u003eÉTAPE 3 : Le Spray thermo protecteur,\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"3","offers":[{"title":"Default Title","offer_id":53155132145995,"sku":null,"price":52.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/rituel_reparateur_keratine_hd.png?v=1782918580"},{"product_id":"shampoing-reparateur-keratine","title":"Shampoing réparateur kératine 1L","description":"\u003cp\u003e\u003cspan\u003eSur-sollicités, les cheveux lissés ou défrisés ont tendance à se fragiliser, c'est pourquoi il leur faut un shampoing adapté. Enrichi en kératine reconnue pour ses vertus réparatrices, le shampoing réparateur enrichi en kératine lave en douceur la chevelure tout en apportant les protéines qui renforcent la fibre capillaire et la rendent soyeuse et sublime.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e0% Paraben, Sulfate et Silicone Free\u003c\/span\u003e\u003c\/p\u003e","brand":"1L","offers":[{"title":"Default Title","offer_id":57294227013963,"sku":null,"price":48.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/Lait_de_shampoing_format_un_litre.png?v=1786458173"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/collections\/0194802b-ad1d-4681-a42c-e57b1a366370_1.png?v=1726669016","url":"https:\/\/newelbeauty.com\/en\/collections\/soins-cheveux-defrises.oembed","provider":"Niwel Beauty","version":"1.0","type":"link"}