{"title":"OUR ROUTINES","description":"\u003cdiv\u003e\n\u003cstyle\u003e\n  .custom-h2-product {\n    display: inline;\n    font-size: 16px;\n    font-weight: 400;\n    color: #6a5e4d;\n  }\n\u003c\/style\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eTo keep your hair healthy, it is important to provide them with the right type of care.\u003c\/div\u003e\n\u003ch2 class=\"custom-h2-product\"\u003eThat is why we have designed dedicated routines for each hair type and need : \u003c\/h2\u003e\n\u003cdiv\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSO FRIZZ\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003efor natural kinky or frizzy hair,\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSO CURL\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e for curly and wavy hair\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e,\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSO LISS\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e for straightened or relaxed hair and\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eLES ESSENTIELS\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e to take care of all types of textured hair\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","products":[{"product_id":"gamme-essentiels-tous-types-de-cheveux","title":"FOR ALL HAIR TYPES","description":"\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center; font-size: 24px; font-weight: 400;\"\u003e\u003cstrong\u003eFor all textured hair\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA complete range that is suitable for dry hair and suffocated scalp to nourish, detoxify and sublimate it !\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003eIn this routine dedicated to all textured hair whether curly, wavy, kinky, frizzy, straightened or relaxed, you will find : \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/en\/products\/pure-shampoo-shampoing-purifiant\"\u003eThe Purifying shampoo\u003c\/a\u003e detoxifies hair and cleans it without drying out -250ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/en\/products\/deep-care-mask-masque-nutrition-intense\"\u003eThe Intense Nutrition Mask\u003c\/a\u003e enriched with Abyssinian Oil deeply nourishes the driest hair -250ml\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/en\/products\/oil-miracle-bain-dhuiles-nourrissant\"\u003eThe Nourishing Oil\u003c\/a\u003e brings nourishment and softness to dry hair without weighing it down -200ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"3","offers":[{"title":"Default Title","offer_id":46660826595659,"sku":"","price":57.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/routines_nos_essentiels.webp?v=1738924899"},{"product_id":"kinky-frizzy-hair-routine","title":"CURLY \u0026amp; FRIZZY HAIR ROUTINE","description":"\u003cdiv style=\"text-align: center; font-size: 24px; font-weight: 400;\"\u003e For curly and frizzy hair\u003c\/div\u003e\n\n \u003ch3 style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntensely nourishing products enriched with Carapate Oil for strengthened, shiny and deeply softened hair.\u003c\/span\u003e\u003c\/h3\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e In this routine dedicated to curly and frizzy hair, you will find:\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cul\u003e\n\n\u003cli style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/products\/oil-shampoo-shampoing-nourrissant\"\u003eNourishing shampoo\u003c\/a\u003e gently washes hair - 250ml\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/products\/easy-conditioner-apres-shampoing-demelant\"\u003eDetangling conditioner\u003c\/a\u003e nourishes and provides effortless detangling - 250ml\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/products\/leave-in-conditioner-leave-in-hydratant\"\u003eMoisturizing Leave-In\u003c\/a\u003e facilitates detangling and gently defines curls - 200ml\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/products\/day-cream-creme-nourrissante-de-jour\"\u003eNourishing Day Cream\u003c\/a\u003e softens the fiber and defines the curl for soft, easy-to-style hair - 250ml\u003c\/span\u003e \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"4","offers":[{"title":"Default Title","offer_id":47319577493835,"sku":"","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/routine_nourrissante_cheveux_frises_et_crepus.webp?v=1742806658"},{"product_id":"routine-cheveux-boucles-ondules","title":"Routine products for curly and wavy hair","description":"\u003cdiv style=\"text-align: center; font-size: 24px; font-weight: 400;\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eFor curly and wavy hair\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eA range enriched with coconut for deep hydration of the hair fiber.\u003c\/span\u003e \u003c\/h3\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e In this routine dedicated to curly and wavy hair, you will find:\u003c\/div\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/products\/wash-and-co-cowash-hydratant-1\"\u003eWASH\u0026amp;CO cream shampoo\u003c\/a\u003e gently washes hair without drying it out -250ml\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003ca href=\"https:\/\/newelbeauty.com\/products\/hydramist-brume-leave-in-hydratante\"\u003eLeave-in Mist\u003c\/a\u003e intensely rehydrates and softens hair -200ml\u003c\/li\u003e\n\n\u003cli\u003e \n\u003ca href=\"https:\/\/newelbeauty.com\/products\/curls-up-mousse-tenue-des-boucles\"\u003eCURLS UP Mousse\u003c\/a\u003e provides definition and hold to curls without a cardboard effect -200ml \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"3","offers":[{"title":"Default Title","offer_id":47319646667083,"sku":"","price":46.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/Routine_hydratante_cheveux_boucles_et_ondules.webp?v=1742806632"},{"product_id":"routine-cheveux-lisses-defrises","title":"ROUTINE FOR STRAIGHTENED \u0026amp; STRAIGHTENED HAIR","description":"\u003cdiv style=\"text-align: center; font-size: 24px; font-weight: 400;\"\u003e For straightened and relaxed hair\u003c\/div\u003e\n\n\u003ch3 style=\"text-align: center;\"\u003e A range enriched with Keratin for reinforced, repaired and protected fiber after straightening or smoothing.\u003c\/h3\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e In this routine dedicated to relaxed and straightened hair, you will find:\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cul\u003e\n\n\u003cli style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/products\/milk-shampoo-shampoing-reparateur\" title=\"Keratin Repair Shampoo\"\u003eThe restorative shampoo\u003c\/a\u003e washes and strengthens the hair fiber - 250ml\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/products\/double-care-mix-traitement-reparateur\"\u003eThe two-phase repair treatment\u003c\/a\u003e strengthens the fiber in depth - 2x125ml\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/newelbeauty.com\/products\/perfect-spray-leave-in-thermoprotecteur\"\u003eThe thermoprotective leave-in\u003c\/a\u003e protects against heat, sheaths the fiber and offers a long-lasting anti-frizz effect - 200ml\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"3","offers":[{"title":"Default Title","offer_id":47319660298571,"sku":"","price":57.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/Routine_reparatrice_keratine.webp?v=1742806600"},{"product_id":"rituel-reparateur-keratine","title":"RITUEL RÉPARATEUR KÉRATINE","description":"\u003ch2 style=\"text-align: left;\"\u003eLe rituel essentiel pour réparer et renforcer vos cheveux grâce à la kératine.\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan\u003ePour bien commencer la rentrée et retrouver une chevelure forte et brillance, Niwel Beauty a développé LE rituel pour nettoyer en douceur, réparer en profondeur et protéger durablement ! \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eNos formules sont \u003cstrong\u003esans sulfate, sans parabène, sans silicone et sans phénoxyéthanol\u003c\/strong\u003e, pour respecter et sublimer toutes les textures.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan\u003eÉTAPE 1 : Le Shampoing réparateur,\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan\u003eÉTAPE 2:  Le Masque nutrition intense,\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cspan\u003eÉTAPE 3 : Le Spray thermo protecteur,\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"3","offers":[{"title":"Default Title","offer_id":53155132145995,"sku":null,"price":52.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/files\/rituel_reparateur_keratine_hd.png?v=1782918580"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6786\/4355\/collections\/Omi_de_tous_les_produits.png?v=1742806544","url":"https:\/\/newelbeauty.com\/en\/collections\/nos-routines.oembed","provider":"Niwel Beauty","version":"1.0","type":"link"}